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October 2016: Income and Traffic Report

I had to double check the date, because I thought it was November 1st and time for another income report, but then I thought I was in some sort of alternate reality. It’s November, and 85 degrees in St. Louis. Something obviously isn’t right here…

Anyway, each month I publish my income and traffic report, no matter how bad it may be.

It’s a way for me to stay accountable, or publicly humiliate myself by not following through with my goals set in the previous month.

It’s only for blog related income, no offline income or investment income. My hope is for this to help some of you others out there looking to generate a few bucks with your blog or other web properties.

What Happened in October?

October was supposed to be a really good month. I had plans to accomplish a lot of things such as:

  • Launch my coaching page (didn’t happen)
  • Add a sub menu (it’s invisible)
  • Polish my SEO guide (actually lost some of the content)
  • Rework and Migrate my Autoresponder (didn’t happen)
  • Launch FB ads campaign (Didn’t happen)

I had a hard drive issue, and still do have the same issue but hopefully most of the data will be recovered. For a large part of the month, I was dealing with just getting things set up properly on my main system.

I also had a few projects I’ve been working on outside of the blog which took up quite a bit of time.

Content production was also low, and if it weren’t for David’s guest post on getting free cable, then there wouldn’t have even been a new post since the last income report!

There’s no way to really sugar coat the lack of progress made here on the blog. I missed every goal I wanted to hit in October, and didn’t keep up with content production either.

That being said, let’s just dive into the numbers…

October 2016 Income and Traffic Stats

Self Created Income/Courses

Income: $1,534

Coaching Income

  • 5 Sessions

Note: Page coming soon for coaching.

Income: 1,375

Affiliate Income

Affiliate Income – $383.50

TOTAL Income Bully Blog Income – $3,292.50

Thoughts on October Income

About a $5,000 decrease compared to September, but that was to be expected. Actually, I expected it to be a steeper decline than it was. I expected to be around $2,500 in October.

Considering that I’m actually above where I expected, and factoring in how awful October was in terms of progress, I have to be happy with the amount of revenue generated.

One major concern though, is the mobile renegade income completely dropped off. I didn’t realize it until now, going through all my stats. I will need to check to make sure the links are working and see what’s going on there. It could have been a pretty solid month for affiliate income if my mobile renegade sales were on point with the average over the past year.

OTHER METRICS FOR THE BLOG

Alexa Rank – 356,964

Twitter Followers – 3,316

Youtube Channel Subscribers – 72

Google+ Followers – 38

Aweber Email Subscribers – 2,586

More Metrics:

Unique Visitors – 3,703

Bounce Rate – 74.51%

Pages Per Session – 1.59

Average Time On Site – 1:34

Thoughts On Traffic and Blog Metrics

Nothing much to discuss here, considering the lack of content, the decline in unique visitors is expected. Twitter activity picked back up and will continue to increase. I expect a 400-500 follower increase in the month of November.

Email subscribers have been stagnant. Once again, it is a by-product of a lack of content published in October, and no outreach being done.

My bounce rate in the last couple months has increased which is a bit alarming. It could be due to a lack of new content, it could also be due to a lack of internal linking in new content as well. That’s something I will keep my eye on in the next few months and do a bit of testing to improve those numbers.

All Time Stats For The Blog

Month & Year Unique Visitors Affiliate Income Total Revenue
December 2014 N/A $18.10 $3528.10
January 2015 921 $46.48 $4062.48
February 2015 1361 $223.65 $3239.65
March 2015 2324 $70.58 $2697.58
April 2015 2528 $400.90 $2391.90
May 2015 6422 $400.90 $2829.90
June 2015 9830 $449.96 $3378.27
July 2015 8015 $586 $3621.86
August 2015 6209 $777.93 $8386.24
September 2015 2372 $132.06 $1912.06
October 2015 2249 $267.59 $1277.59
November 2015 2331 $331.68 $1757.68
December 2015 2191 $306.56 $1981.56
January 2016 4126 $463.09 $2411.09
February 2016 4850 $754.95 $3219.95
March 2016 4505 $419.77 $2239.77
April 2016 7393 $525.57 $2821.57
May 2016 6469 $457.29 $2585.29
June 2016 7132 $747.66 $5472.66
July 2016 4745 $508.24 $8226.24
August 2016 3660 $236.26 $3457.23
September 2016 4535 $323.39 $8316.39
October 2016 3703 $383.50 $3292.50
Month & Year Unique Visitors Bounce Rate Pages Per Session Time on Site
December 2014 N/A N/A N/A
January 2015 921 51.07% 2.93 4:04
February 2015 1361 49.74% 2.63 3:22
March 2015 2324 54.65% 2.65 3:24
April 2015 2528 54.36% 2.09 2:06
May 2015 6422 58.11% 1.89 1:56
June 2015 9830 61.4% 1.82 1:58
July 2015 8015 67.91% 1.68 1:30
August 2015 6209 65.03% 1.72 1:57
September 2015 2372 74.96% 1.63 1:27
October 2015 2249 75.94% 1.62 1:30
November 2015 2331 73.23% 1.75 2:01
December 2015 2191 72.71% 1.64 1:53
January 2016 4126 69.56% 1.75 2:18
February 2016 4850 69.96% 1.71 2:29
March 2016 4505 72.12% 1.66 2:16
April 2016 7393 72.14% 1.69 2:27
May 2016 6469 72.27% 1.74 2:16
June 2016 7132 71.75% 1.75 2:25
July 2016 4745 72.18% 1.71 2:00
August 2016 3660 72.40% 1.67 1:57
September 2016 4535 74.53% 1.57 1:58
October 2016 3703 74.51% 1.59 1:34
Month & Year Alexa Rank Email Subs Twitter Youtube Google+
December 2014 N/A 69 N/A N/A
January 2015 2918591 212 72 0 N/A
February 2015 1492063 336 95 7 N/A
March 2015 997051 419 125 13 N/A
April 2015 786089 506 399 19 12
May 2015 537433 611 573 26 11
June 2015 377461 755 970 31 18
July 2015 290185 896 1063 38 17
August 2015 242955 1054 1339 40 19
September 2015 N/A N/A N/A N/A N/A
October 2015 369324 1162 1261 42 20
November 2015 372286 1190 1258 45 20
December 2015 349370 1236 1238 45 22
January 2016 350881 1374 1533 50 22
February 2016 320070 1577 1674 51 26
March 2016 344099 1675 1798 52 27
April 2016 319884 1920 2210 53 35
May 2016 338710 2074 2763 56 35
June 2016 306944 2312 3273 63 37
July 2016 293400 2414 3416 66 40
August 2016 314510 2499 3310 68 40
September 2016 356964 2537 3257 71 39
October 2016 369677 2586 3316 72 38

*If you guys have a better idea on displaying historical data please let me know. It’s getting to be too much to list everything here. Should I just list the past 12 months and on the income report menu page, display all the data in one place? Let me know!

Plans for November

I don’t really need to outline everything I want to accomplish all over again. The plans I have for this month, are to complete all the things I wanted to do in October but didn’t.

When I look at the time invested in this blog during October, I spent 3-4 hours between responding to emails, formatting the guest post, emailing the subscriber list, and last month’s income report, I realize how just a little more focus could really improve the blog.

My ultimate goal for the month of November is to spend at least 1 hour each day working on the blog. That might include content production, emails, outreach, planning, etc. The point is to spend a little bit of time each day. One hour a day isn’t that much. I’m curious to see the difference it makes by the next income report.

Final Thoughts

Growing a blog is tough. No wonder Matthew Woodward and other successful bloggers spend long hours each and every day on their blog. People like Pat Flynn are grinding away at different types of content to maximize their reach.

It seems like months like these, should really bring more motivation and I guess sometimes they do, but it’s hard to stay motivated when the goals you set aren’t being met, and progress isn’t happening.

I guess it ultimately leads to a decision we all have to make when things aren’t going how we want. You either give up altogether or you make adjustments to get the results you want.

I don’t know about you guys, but I don’t like the giving up method.

 

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